Whether you are in the business of marketing, production, training, learning, motivating, parenting, finance, customer service – in short, living – creative thinking will give you the edge. This is a book for young and old, for the successful and for those who will discover how to become successful. It will take you on a practical journey of discovery of your creative skills in order to find solutions for everyday problems, for debilitating issues that keep you paralysed and unfulfilled, and for all the 21st century can blast your way.
This is probably the most comprehensive book you will ever read on creativity. It includes the history of creativity, its definitions, the skills and processes involved in being creative, and left and right brain creativity techniques you have to master to become truly creative. It explains the connection between creativity and visualisation, intuition, courage, humour and passion. It addresses challenges of the young and old, parents, leaders and teachers, and offers exciting ways to deal with today while reaching and stretching courageously for the uncertainties of tomorrow.
This is a book for everyone. Although we have included interesting background and some theory, it is a book full of useful activities, questionnaires, creativity techniques and ‘how to’ information.
Although reading the whole book would give you the ‘complete picture’, you may of course select those parts that interest you most and which apply to your particular profession or present situation. The content clearly indicates the issues dealt with in each chapter.
Most of all, this is a book designed to help you develop as a creative person and in so doing reach your full potential. Remember, we can all be creative – let’s show you how!