What is one of the top 5 desired skills for the future? Creativity. Some call it problem solving or innovative thinking but these are just part of the creativity umbrella.
Toyota is one example of a company favouring creative thinkers. They employ humans over machines in their factories because humans can propose ideas for improvement. Some people mistakenly think you have to be born with creativity or that it solely relates to being artistic. More and more people are realising creativity is relevant to its context and it can be learnt and practiced.