It is useless not to use the knowledge you acquire. This has been Dr Kobus Neethling’s ongoing goal – to find ways to apply the knowledge he has gained.
In time, his applications of creativity started to draw the attention of high-ranking government officials around the world. He was invited to train Nelson Mandela’s staff soon after Mr Mandela had become the first president of a new Democratic South Africa. The topic was “The importance of Creativity and Innovation in a new South Africa.”
Dr Neethling has also made trips around the world. For example, he was invited by the office of the prime minister of the United Arab Emirates, His Highness Sheikh Mohammed Bin Rashid Al Maktoum, to deliver a presentation. The presentation was on “How to introduce and sustain Creativity and Innovation in the Organisation.” Dr Neethling’s travels has been unceasing – he has flown the banner for creativity in more than 40 countries.